News

The Sixth National Seminar, organized by the Ministry of Health and the National Center for Public Health and Analysis (NCPHA), with academics and industry organizations, reported on the progress on food reformulation in order to reduce added sugars, an activity part of the National Program for Prevention of Chronic Non-communicable Diseases. According to a report by the European Commission, 5 out of 10 risk factors for chronic non-communicable diseases are related to nutr...

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Fanta has announced the launch of #WhatTheFanta - the new interactive campaign that challenges consumers to unravel the mystery around the beverage's new flavor combination. The activation starts in early May and will last until September 4, 2022, and is based on a brand new proposal for the Bulgarian market. The campaign consists of several missions and will take place on the official website of Coca-Cola Bulgaria and on the Coca-Cola App, as well as on the...

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How did the pandemic affect the coffee market in Bulgaria? What is the trend in the last two years? How much is the market worth for 2021 in volume and value? - In Bulgaria, approximately 2 billion cups of coffee are consumed per year, which is an average of one coffee per day from adults. According to our calculations based on Nielsen data, the market is around BGN 420 million. People continued to consume coffee during the pandemic, partially shifting from consumption in...

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Sales at Coca-Cola surged 16% during the first quarter as crowds returned to movie theaters, music venues and sport stadiums, offsetting rising input costs for the company and the suspension of operations in Russia. Coca-Cola was among the companies to pull the plug on Russian operations after the country invaded neighboring Ukraine. But on Monday, it stuck by earlier revenue growth projections of 7% to 8% and per-share growth of 5% to 6% for the year. The Atlanta compa...

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The Bulgarian soft drinks manufacturers and water bottling companies have envisioned a fully circular, bottle-to-bottle model for their packages, Jana Velichkova, executive director of the Bulgarian Soft Drinks Association (BSDA), announced at the PRIA Environment Bulgaria conference. The concept developed by BSDA aligns with the targets set by the European directive for collecting 90% of the PET beverage bottles (up to 3 liters) and reusing at least 30% recycled ma...

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