Bulgarians are aware of the importance of hydration, but their actual habits do not meet the recommendations for healthy water intake. Only 18% of people strictly monitor their daily intake, while almost one-third of adults admit they do not drink enough water. These are the results of a nationally representative survey conducted by Ipsos in Bulgaria in 2025 among 1,000 people aged 16 to 69, commissioned by “Bankya.” The key findings outline several important t...

For the fourth consecutive year, Coca-Cola HBC Bulgaria has received the international Top Employer  recognition from the global authority in HR certification - the Top Employers Institute. The distinction confirms the company’s strong commitment to providing a sustainable and highly effective workplace. The award highlights the remarkable quality of Coca-Cola HBC's practices in key areas such as overall human resource management, creating a favorable working e...

Price matters, but brand trust and experience are crucial when making a purchase decision, says Maria Lazarova, Head of Mondelez International in Bulgaria. What new business opportunities does Mondelez see in Bulgaria with the country’s entry into the eurozone? This is a pivotal moment—both economically and strategically—as it brings greater stability and a more predictable environment for planning and investment. The removal of logistical barriers, fo...

The European Commission gives final, unconditional approval for merger, paving the way to unite two iconic snacking businesses on December 11, 2025.   Mars, Incorporated, a family-owned, global leader in pet care, snacking and food and Kellanova (NYSE: K), a leader in global snacking, international cereal and noodles and North America frozen foods, today announced that Mars has received unconditional approval from the European Commission for its pending acquisition of...

Imagine stepping into a neighborhood convenience store. Your gaze moves to the refrigerated display, where rows of PepsiCo beverages stand perfectly arranged — clean, consistent, and instantly familiar. Behind this everyday scene lies far more than standard retail practice. It is supported by an advanced ecosystem combining artificial intelligence, business management software, and real-time data analysis. This technological backbone transforms the store shelf from a...