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Nescafé, Nestlé's largest coffee brand and one of the world's favorite coffees, outlined today its extensive plan to help make coffee farming more sustainable: the Nescafé Plan 2030. The brand is working with coffee farmers to help them transition to regenerative agriculture while accelerating its decade of work (pdf, 8,65Mb) under the Nescafé Plan. The brand is investing over one billion Swiss franc...

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The Mars, Incorporated brand celebrates the global debut of a new character as M&M’S continues to use the power of fun to inspire moments of everyday happiness and belonging   For the first time in a decade, M&M’S®, proudly part of Mars, is expanding its iconic crew with the introduction of a new character and spokescandy – meet Purple.   Designed to represent acceptance and inclusivity, our newest member is known f...

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The pink gold in the portfolio of the Coca-Cola System in Bulgaria brought the company first place during the ceremony of the prestigious edition Progressive - PROGRESSIVE AWARDS Bulgaria 2022.

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Over 1000 employees from the Coca-Cola System in Bulgaria participated in the 15th edition of the volunteer initiative "My Green City". They cleaned 10 polluted locations near Sofia, Varna, Burgas, Plovdiv, Pleven, Veliko Tarnovo, Stara Zagora, Haskovo, Sandanski and Smolyan, collecting hundreds of bags of waste. The initiative was organized in support of World Cleanup Day and in partnership with the bTV campaign - "Let's clean Bulgaria together"....

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Small steps drive big changes (www.forbesbulgaria.com)

Juerg Burkhalter joins Coca-Cola Hellenic Bottling Company Switzerland in 2005 in different commercial roles before taking over the role of Sales Director in 2013. Four years ago, he arrived in Bulgaria, where he took over as the company's General Manager. Before coming to Bulgaria, he was Sales Director at Coca-Cola HBC in Serbia and Montenegro. Burkhalter has a large family with four daughters and holds a Masters in Business Administration from the Univers...

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