Coca-Cola HBC Volunteers Celebrate 60 Years of Coca-Cola in Bulgaria by Planting Trees in the Heart of Sofia

The Coca-Cola HBC Bulgaria’s team and its partners symbolically marked the 60th anniversary of the first Coca-Cola bottle produced in Bulgaria, planting  60 trees in central Sofia. Alongside company employees, the Mayor of Sofia, Vassil Terziev, and representatives of long-standing partners such as the Happy restaurant chain also took part in the initiative. The volunteer campaign, “My Green City,” will continue in Nov...

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Mondelez Utilizes AI to Cut Marketing Costs by Up to 50%

Mondelez International is leveraging a new generative AI tool to significantly reduce marketing content creation costs by 30% to 50%. Jon Halvorson, the company's Senior Vice President of Global Consumer Experience, shared that Mondelez collaborated with Accenture last year to develop this tool. By the next holiday season, the AI is expected to produce TV ad clips ready for broadcast and could potentially be used for Super Bowl ads by 2027....

www.manager.bg

A national campaign "BUY. USE. RECYCLE" has been launched to promote the separate collection of packaging waste

According to 9 out of 10 citizens, small actions such as recycling (or separate collection) matter. But only 44% say they always collect their waste separately, 36% - sometimes, and 20% never. This is shown by the results of a representative online survey among 415 people aged 20 to 55 years of urban population, conducted on behalf of packaging waste recovery organizations in Bulgaria in August 2025. A total of four packaging waste recovery or...