On the occasion of Earth Day, Devin JSC and the Bulgarian Biodiversity Foundation (BBF) have developed the first-of-its-kind practical guide in Bulgaria for the restoration and conservation of peatlands—among the country’s most valuable and vulnerable ecosystems. The guide summarizes the results of research conducted במסגרת the three-year joint project “Chair Lakes: Biodiversity Capsules in the Rhodopes” and lays the groundwork for a systematic appr...

CocaCola HBC Bulgaria took part in NGO Academy 2026 - an innovative initiative that brings together business, civil society organisations and students to address key social challenges and develop solutions with real impact. The fourday challenge is a joint project of NGO Portal - Bulgaria’s information platform for nongovernmental organisations, New Bulgarian University, and The Convo Foundation, with the support of the America for Bulgaria Foundation. As part of the pr...

DEVIN, a leading brand in Bulgaria’s mineral and spring water market, and Generali Insurance have launched a national campaign to mark World Health Day on 7 April. Under the message “Hydrate Now!”, the initiative will run for one month across nine medical centres in Sofia, Varna and Burgas. With the arrival of spring, the campaign aims to raise awareness of the importance of proper hydration and regular preventive care as key steps towards maintaining goo...

“Devin” JSC, a leader in the mineral and spring water market in Bulgaria, is transforming its DEVIN Mineral & Vitamins line into DEVIN Active. The company is also expanding its active hydration portfolio with three new functional drinks: DEVIN Active with electrolytes, collagen, and—for the first time in Bulgaria’s bottled water category—a напитка with added fiber. The face of the new range is young tennis talent Ivan Ivanov, who shares th...

A specially designed, practice-oriented event was held at Veliko Tarnovo University “St. Cyril and St. Methodius” in partnership with Coca-Cola HBC Bulgaria. The initiative attracted strong interest from both students and faculty, becoming one of the university’s most attended career events in recent months. The event, titled “Career Without Pause: Lessons from Entrepreneurship and the Corporate World,” is part of Coca-Cola HBC...