How much is the ice cream market in Bulgaria valued? How has the pandemic affected demand, what is the sales trend in 2021?   -In the second year of the Covid pandemic, the ice cream market in Bulgaria decreased compared to 2020 by an average of 5% in both volume and value, falling to 17 million liters and BGN104 million . The pandemic has led to a significant shift in favor of ice cream for home consumption, which has increased its share at the expense of horeca p...

Highlights for 2021: The economic impact of the Coca-Cola System in Bulgaria is expressed in value added of BGN 640 million The system generates 1% of the tax revenues in the country Contributes BGN 41 million in taxes to the budget and another BGN 237 million indirectly, which is equal to 1/2 of the state budget for culture or the annual expenditures for schooling about 95,000 students Every BGN 1 spent on Coca-Cola drinks leads to BGN 0.75 in revenue for Bulgari...

How big is the bottled water market in the country valued - in volume and value, what is the trend - more or less bottled water does Bulgarians drink? - Natural mineral and spring water is the fastest growing category on the market of soft drinks after that of energy drinks and that of ready-to-drink coffee drinks, whose share is a very small percentage of the total volume of this market. And this is a fact for the first time in 2021. Last year's consumption, according...

The enterprises producing soft drinks and bottled water create added value of over BGN 266 million per year. This represents nearly 46% of the value added in the production of all types of beverages, about 10% of the value added in the entire food industry, 1.6% of the processing industry and 0.3% of the gross value added in the national economy of Bulgaria. This is reported by the first study of its kind, presented today on the socio-economic impact of the non-alcoholic indu...

Kata, leading such a large team, especially remotely, for such a long time, can’t be an easy task. Could you please share how you dealt with this challenge? We have an organization of 700 people, so the switch wasn’t easy; however, we were more prepared than many other companies. As a Shared Services Center, we work remotely with our customers, have a solid knowledge management system to rely on, and well documented standard procedures. We quickly adapted to th...