CocaCola HBC Bulgaria took part in NGO Academy 2026 - an innovative initiative that brings together business, civil society organisations and students to address key social challenges and develop solutions with real impact. The fourday challenge is a joint project of NGO Portal - Bulgaria’s information platform for nongovernmental organisations, New Bulgarian University, and The Convo Foundation, with the support of the America for Bulgaria Foundation. As part of the pr...

DEVIN, a leading brand in Bulgaria’s mineral and spring water market, and Generali Insurance have launched a national campaign to mark World Health Day on 7 April. Under the message “Hydrate Now!”, the initiative will run for one month across nine medical centres in Sofia, Varna and Burgas. With the arrival of spring, the campaign aims to raise awareness of the importance of proper hydration and regular preventive care as key steps towards maintaining goo...

“Devin” JSC, a leader in the mineral and spring water market in Bulgaria, is transforming its DEVIN Mineral & Vitamins line into DEVIN Active. The company is also expanding its active hydration portfolio with three new functional drinks: DEVIN Active with electrolytes, collagen, and—for the first time in Bulgaria’s bottled water category—a напитка with added fiber. The face of the new range is young tennis talent Ivan Ivanov, who shares th...

A specially designed, practice-oriented event was held at Veliko Tarnovo University “St. Cyril and St. Methodius” in partnership with Coca-Cola HBC Bulgaria. The initiative attracted strong interest from both students and faculty, becoming one of the university’s most attended career events in recent months. The event, titled “Career Without Pause: Lessons from Entrepreneurship and the Corporate World,” is part of Coca-Cola HBC...

Danone today announces it has entered into a definitive agreement to acquire Huel, a leading player in complete, nutritionally balanced meal solutions. In line with its Renew Danone strategy, the acquisition will enhance Danone’s presence in functional nutrition and extend its portfolio into the fast-growing Complete Nutrition space. Huel’s complementary range, spanning various food forms including ready-to-drink and powders, is supported by best-in-class digit...