A joint initiative promoting proper hydration and preventive healthcare across 9 medical centres in Bulgaria
DEVIN, a leading brand in Bulgaria’s mineral and spring water market, and Generali Insurance have launched a national campaign to mark World Health Day on 7 April. Under the message “Hydrate Now!”, the initiative will run for one month across nine medical centres in Sofia, Varna and Burgas.
With the arrival of spring, the campaign aims to raise awareness of the importance of proper hydration and regular preventive care as key steps towards maintaining good health.
As part of the initiative, dedicated hydration zones featuring DEVIN Mineral Water are being set up in participating medical centres. Visitors are encouraged to take a more holistic approach to their wellbeing—from choosing high-quality water and building healthy daily habits to scheduling regular check-ups and making informed health decisions.
The campaign is delivered in partnership with nine medical centres, including Hailan (with locations in Sofia, Varna and Burgas), as well as Neoclinic, Doverie, Amerimed and Generali Zakrila in Sofia.
“While most people understand the importance of staying hydrated, fewer realise the added value of mineral-rich water,” says Marina Stoyanova, Brand Manager at DEVIN. “This initiative brings together two essential elements of good health—quality hydration and preventive care—for the benefit of both individuals and society. We are proud to partner with Generali Insurance, as we share a common commitment to health and wellbeing.”
“We believe that taking care of what matters most starts with taking care of ourselves,” adds Gergana Ivanova, Director of Marketing, Communications and CRM at Generali Insurance. “On World Health Day, we encourage people to prioritise their health, attend regular check-ups and stay properly hydrated—simple but powerful steps towards a healthier life. We are delighted to collaborate with DEVIN on this meaningful initiative.”
Visitors to the hydration zones can also take part in an interactive digital experience. In just a few clicks, participants can discover their recommended daily water intake based on their individual profile.
All participants will be entered into a prize draw, with rewards provided by DEVIN Mineral Water and Generali Insurance.
For more information on how to become a member of The Food Drink Bulgaria Association, please contact office@fooddrink.bg
