The company rebrands DEVIN Mineral & Vitamins as DEVIN Active and introduces three new functional beverages

“Devin” JSC, a leader in the mineral and spring water market in Bulgaria, is transforming its DEVIN Mineral & Vitamins line into DEVIN Active. The company is also expanding its active hydration portfolio with three new functional drinks: DEVIN Active with electrolytes, collagen, and—for the first time in Bulgaria’s bottled water category—a напитка with added fiber.

The face of the new range is young tennis talent Ivan Ivanov, who shares the company’s values of promoting optimal body care through consistent daily hydration.

Made with DEVIN mineral water, no sugar, and zero calories

“DEVIN Active represents a new generation of beverages—and a natural continuation of the popular DEVIN Minerals & Vitamins line—designed to provide targeted active hydration,” explains Hristina Vucheva, Marketing Director at “Devin” JSC.
“Natural flavors and aromas are very important to us, which is why we created DEVIN Active entirely with natural DEVIN mineral water, with no sugar and zero calories. This range is the next step in the evolution of the category—developed based on in-depth consumer research and tailored to the real needs of people in their dynamic daily lives. For the first time in Bulgaria’s bottled water category, we are introducing a drink with added fiber—an innovation that sets a new standard in the category and one we are truly proud of,” she adds.

Three functional solutions for different needs

Created with natural DEVIN mineral water and functional ingredients, the DEVIN Active products are suitable for various moments and physical needs. The range helps maintain energy levels, supports concentration, recovery, and balance—helping people stay active throughout the day.

The drinks come in two convenient sizes (425 ml and 750 ml) and in three functional variants with different flavors:

• DEVIN Active Fiber (apple and cherry flavor) – supports gut balance
• DEVIN Active Collagen (guava and passion fruit flavor) – a source of protein that supports movement
• DEVIN Active Electrolyte (lemon and raspberry flavor) – helps maintain electrolyte balance

For over 30 years, “Devin” has aimed to connect people with nature to promote healthier living, and its products continue to enjoy the trust of Bulgarian consumers. The company focuses on innovation and developing new products that meet the need for healthy hydration. The DEVIN Active range is another step in this direction, designed to become part of everyday life—whether at the office, on a walk, or during a workout—anytime and anywhere for anyone seeking balance and optimal physical and mental well-being.

www.devin-bg.com