Do you think that there is a change in consumer expectations and preferences for Danone products in in the context of increased attention to healthy eating and sustainability? How does the company respond to these trends? 44% of Bulgarians consider health benefits and protection of the planet to be important factors when choosing food products, according to a survey. "Danone Bulgaria" is already certified as a Bcorp company, which obliges us even more because it...

Mrs. Nalbantova, to what extent has the global trend for a healthier lifestyle reached Bulgaria and how does this affect the sector? The global trend for a healthier lifestyle is significantly entering Bulgaria and influencing various sectors, including the natural mineral and spring water sector. A study by the European Observatory for Health Systems and Policies 2023 shows that 85% of Bulgarians attach great importance to their health, and 80% are aware of the impact of...

Her name is Maria Lazarova. Calm at work and extreme in life. Perhaps you will hardly understand that she is the country manager for Bulgaria of one of the largest companies for snacks and chocolate products in the world. Why? She stands shoulder to shoulder with her team in the open space ofice, which occupies an entire floor of the Business Park building. She has no personal desk, no study, and all around her is piled with various sweets. She says that as someone who has...

- Mr. Naydenov, how does "Mondelez" change the market and what standards does it impose on it?   - "Mondelez" is a company that strives to change the market by responding to demand through investment in new products or by directing the market in a direction where the company believes it has potential. and on-the-go consumption, which is a large part of our portfolio. These are products that people buy while on the move, work while meeting friend...

Coca-Cola HBC Bulgaria announces two new key appointments to its management team as part of its long-term strategy to develop talent and strengthen its leadership position in the market. With these changes, the country's largest beverage producer underscores its commitment to providing career growth and internal development opportunities for its team members, while continuing to focus on developing an innovative and sustainable business. Yordan Slavov, who held the Cof...