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Lyubomir Spasov: People are the heart and soul of the company, they are the energy and the future

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Technologies such as AI will be important, but the ability to work effectively with people will be critical, says Lubomir Spasov, CEO of Danone Bulgaria

Do you think that there is a change in consumer expectations and preferences for Danone products in in the context of increased attention to healthy eating and sustainability? How does the company respond to these trends?

44% of Bulgarians consider health benefits and protection of the planet to be important factors when choosing food products, according to a survey. "Danone Bulgaria" is already certified as a Bcorp company, which obliges us even more because it includes the way we work for the management of the company, the approach to employees, the environment, communities and customers. All innovations are subordinate to this idea. The Alpro brand is an example of the inclusion of plant-based products as part of a balanced diet and care for the environment. Yopro makes it possible to consume dairy products rich in protein, B9 and magnesium for active people, "Activia" supports digestive comfort, and "Aktimel" thanks to vitamins supports the immune system. We also have commitments related to reaching 100% recyclable, reusable and compostable packaging. These are some of the things we do to respond to new trends and social responsibilities.

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