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Coca-Cola continues to be the strongest brand in the Sparkling Soft Drinks segment in Bulgaria according to the independent consumer research of the Bulgarian market initiated by the world organization Superbrands, that is conducted for an 8th time in the country. Coca-Cola also ranks 2nd after Google in the national brand ranking. Superbrand is a brand that has established an excellent reputation in its sector and significant material and emotional advantages ahead of its...

Nadezhda Dimitrova, Prestige-96 Marketing Director, for raising the high quality and recognizable taste at the top of the working business strategy: - What is the guiding principle in the marketing of Prestige-96? The starting point for everything we do at Prestige is consumers. Our goal has always been to be close to them - to know them, to understand their needs, to feel the changes in these needs and to give the optimal solution for them. This is the guiding principl...

Mondelez International, Inc. is moving deeper into the global baking business with an agreement to acquire Chipita SA, a rapidly growing global baker of packaged cakes and pastries. Based in Athens, Chipita generated sales of about $580 million in 2020. The company’s products includes croissants, bagel chips, cake bars, biscuits and spreads sold mostly under the 7Days, Chipicao and Fineti brands. Chipita would broaden the portfolio of Mondelez, a global leader in bis...

Devin EAD became the first Bulgarian company among the producers of bottled water, certified according to the standards of Great Place to Work® - an international organization for research and consulting. In over 60 countries around the world, it certifies companies as an excellent place to work, conducting in-depth employee surveys and auditing corporate culture and working conditions. Currently, only two other companies in Bulgaria have such a certificate, which is cons...