The brand also ranks 2nd after Google in the national brand ranking according to Superbrands
Coca-Cola continues to be the strongest brand in the Sparkling Soft Drinks segment in Bulgaria according to the independent consumer research of the Bulgarian market initiated by the world organization Superbrands, that is conducted for an 8th time in the country. Coca-Cola also ranks 2nd after Google in the national brand ranking.
Superbrand is a brand that has established an excellent reputation in its sector and significant material and emotional advantages ahead of its competitors. Brands were put into 27 categories for the research for 2021/2022 of the global organization which allows only qualified brands to participate invitation only.
The methodology of selection and evaluation of brands is universal for all countries implementing the Superbrands program. The selection process is carried out in two stages: by confidential voting of the members of the independent expert jury - the Board of Superbrands Bulgaria, and by national voting of Internet users. This allows the expert opinion to be considered in parallel with the opinion of consumers.