The enterprises producing soft drinks and bottled water create added value of over BGN 266 million per year. This represents nearly 46% of the value added in the production of all types of beverages, about 10% of the value added in the entire food industry, 1.6% of the processing industry and 0.3% of the gross value added in the national economy of Bulgaria. This is reported by the first study of its kind, presented today on the socio-economic impact of the non-alcoholic indu...

Kata, leading such a large team, especially remotely, for such a long time, can’t be an easy task. Could you please share how you dealt with this challenge? We have an organization of 700 people, so the switch wasn’t easy; however, we were more prepared than many other companies. As a Shared Services Center, we work remotely with our customers, have a solid knowledge management system to rely on, and well documented standard procedures. We quickly adapted to th...

Confirms progress in improving community livelihoods by scaling signature sourcing programs, reducing use of virgin plastics in packaging and reducing climate impact in owned operations Advances against diversity, equity and inclusion (DE&I) goals: exceeding women in executive leadership goal by >2X and improving U.S. Black management representation by 60 percent year-over-year Continues to help create long-term value for business through ongoing investments in...

The Sixth National Seminar, organized by the Ministry of Health and the National Center for Public Health and Analysis (NCPHA), with academics and industry organizations, reported on the progress on food reformulation in order to reduce added sugars, an activity part of the National Program for Prevention of Chronic Non-communicable Diseases. According to a report by the European Commission, 5 out of 10 risk factors for chronic non-communicable diseases are related to nutr...

Fanta has announced the launch of #WhatTheFanta - the new interactive campaign that challenges consumers to unravel the mystery around the beverage's new flavor combination. The activation starts in early May and will last until September 4, 2022, and is based on a brand new proposal for the Bulgarian market. The campaign consists of several missions and will take place on the official website of Coca-Cola Bulgaria and on the Coca-Cola App, as well as on the...