- Mr. Naydenov, how does "Mondelez" change the market and what standards does it impose on it?

 

- "Mondelez" is a company that strives to change the market by responding to demand through investment in new products or by directing the market in a direction where the company believes it has potential. and on-the-go consumption, which is a large part of our portfolio. These are products that people buy while on the move, work while meeting friends, or consume in the evening when they get home. This trend is already developing quite quickly in Bulgaria, although it is still catching up with the trends in the markets of Central and Eastern Europe.