When you are part of a global company, whose brands in each country make sigh the most desired audience "from 8 to 88 years", success seems easy and the work - sweet. However, being part of such a company often means quick reflexes, important choices, a dedicated team and firmly grounded values. "Then come the business results," said Mondelez International's General Manager for Romania, Bulgaria and the Eastern Adriatic.

Reduction of carbon emissions in the entire industrial cycle by 10% compared to 2018;

100% implementation of proper inspections against child labor in cocoa harvesting and processing in West Africa; 

100% sustainable sources of ingredients for each chocolate brand in the portfolio.

100% introduction of labelling with accurate information for portion control.

These are just some of the goals that Mondelez International has set for itself by 2025 in relation to the Snacking Made Right strategy. Developed with people and the planet in mind, it is built on three basic principles:

the right product for the right moment, produced in the wright way.

Ivaylo Naidenov is responsible for developing this strategy in the Balkans (and beyond) and with his many years of experience in the company and the sector, he is one of the most successful Bulgarian top managers on the world market for FMCG.

 

сп. Мениджър