On a grey day in London in 1971, an incredible thing happened: a cup of Costa coffee was poured for the very first time. Its creators, the brothers Sergio and Bruno Costa, first sold their coffee to a handful of local caterers. Then to some delicatessens. A few years later, they opened their first coffee shop.
Today Costa is the largest and fastest growing coffee shop chain in the UK. In 1999 Costa opened the first International store at The Aviation Club in Dubai, UAE. Years later the Costa brand continues to grow with 150+ stores operating in the Emirates.
So while a lot may have changed since that first cup was savoured, our coffee certainly hasn't. We still slow-roast our beans in exactly the same way, and even in the same roasters, as Sergio did on that momentous morning 50 years ago. And as long as coffee lovers like it that
way, we'll continue to do so.
In 2021, Costa Coffee - one of the most exciting and inspiring coffee brands, celebrates 50 years since inspiring the world to love good coffee and looking forward to the future. This year, the company shares more about its origins and history, coffee expertise and plans, putting in the spotlight the progressive spirit of the Costa brothers, which is still the driving force of the company - since 1971.
In 2021, Costa Coffee will get even closer to its goal of being the world's number one coffee company, and thanks to its 50-year history, it will become even closer to its customers as it enters new markets and platforms and stays connected. with those who already know and love quality coffee.
On the birthday of Costa Coffee - February 19, we meet Gennaro Pellicia - Coffee Master of the company, whose tongue is insured for 10 million pounds.
What is your favorite coffee?
I'm a purist when it comes to coffee. It is almost the same as with Italian food. When cooking delicious pasta, you can't add too much, you can't create a mess, you have to keep the dish just to taste and enjoy every ingredient. It's the same with me as espresso. Espresso should reveal three different layers - cream, body and heart. Individually, they bring sweetness, aroma and bitterness, but together they create a perfectly delicious drink, a drink that I deeply enjoy.
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