We expect the categories Sweets and in particular the Biscuit segment to continue to grow in 2021.
Maria Paliyska, Marketing Manager Group of Brands, Prestige-96
1.Didyou notice any anges in consumer behavior during the extremely unusual 2020. Changes such as a change in their preferred shopping channel until March 2020, or the preferred taste of bischcuits?
2020 was an extremely unusual - Covid-19 threat to human health. There has been some change in consumer behavior, driven mainly by feelings of insecurity and uncertainty about the future. There has been some shift in the consumption of confectionery from impulsed products, such as cocoa coated waffles, to family-friendly waffles, such as uncoated waffles, biscuits and cake bars. Volumes also flowed from the small packages from the "on the go segment " to the larger packages.
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