Valeo Foods Group, one of Europe’s leading confectionery and snack manufacturers, has signed an agreement to acquire 100% of the Bulgarian company “Prestige-96” AD. The deal is one of the most significant foreign investments in Bulgaria’s food industry in recent years and comes shortly after the country’s entry into the eurozone.
Founded in 1996, Prestige is one of the most recognized companies in Bulgaria’s fast-moving consumer goods sector and a market leader in its core categories—biscuits, wafers, and mini cakes. The company has built a strong and stable position in the domestic market while steadily expanding its international footprint, with products now sold in over 30 countries worldwide.
This acquisition marks an important milestone in Valeo Foods Group’s long-term growth strategy, which focuses on acquiring leading and iconic local brands as part of its continued expansion across Europe. As the group’s eighth acquisition since 2022, Prestige further reinforces its ambition to strengthen its position as a leading European confectionery producer.
The integration of Prestige into the group is expected to deliver significant strategic value. According to the company, the combined business will accelerate growth in Bulgaria by creating opportunities to broaden the product portfolio and build on Prestige’s strong commercial partnerships. The deal also opens the door to entering new product categories and expanding Valeo Foods Group’s international reach by leveraging the export capabilities of both organizations across existing and new markets.
In addition, Prestige operates a modern, well-invested manufacturing and logistics base, which will enhance the group’s production capacity, operational flexibility, and overall efficiency.
Prestige’s experienced management team shares Valeo Foods’ commitment to quality, operational excellence, and long-term sustainability. Their expertise, combined with strong cultural alignment, will play a key role in supporting the group’s ambition to establish itself as a clear European leader in the confectionery sector.
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