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The chewing gum market is growing by 6.5% to BGN 20 million in 2019, a decline is expected this year

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After taking over the sales and distribution of Wrigley Bulgaria, Mars remains the leader with an 85% share in value

Chewing gum sales in Bulgaria were BGN 20 million last year, with Mars Inc remaining its leader after in 2016 as a result of a business combination the company took over the sales and distribution of Wrigley Bulgaria with the Orbit brands, Airwaves, Winterfresh, Hubba Bubba. Four years later, the corporation continues to be a leader in chewing gum sales in the country with an 85% share in value, it became clear during an online press conference of Mars Incorporated Bulgaria.

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