With more than 11 years of experience at the company across marketing, analytics and sales, she will lead the development of the brands in DEVIN EAD’s portfolio

Nora Beshkova has been appointed Marketing Director of DEVIN EAD. She brings more than 11 years of experience with the company, having held positions across marketing, consumer insights and sales. In her new role, she will oversee the company’s marketing strategy and the development of the brands in its portfolio.

“After 11 years at DEVIN, I am taking on the role of Marketing Director with great excitement and a strong sense of responsibility,” said Nora Beshkova. “I believe marketing is about creating meaning, building trust and delivering long-term value. The best ideas are those that not only inspire, but also lead to meaningful results. I am excited to continue developing DEVIN’s brands and, together with the team, build on what we have achieved so far.”

Beshkova joined DEVIN in 2015 as a Marketing Analyst. In 2017, she became Market Research and Consumer Insights Manager, before moving into the Sales function in 2018. Prior to her appointment as Marketing Director, she served as Trade Marketing Manager, overseeing the development of the DEVIN, Granini, Red Bull and Ferrarelle brands across more than 35,000 retail outlets nationwide.

Beshkova holds a Bachelor’s degree in Business Administration from the American University in Bulgaria and a Master’s degree in Information Management from Tilburg University in the Netherlands.

Her career at DEVIN reflects a broadening of expertise across different areas of the business — from market research and understanding consumer needs to sales and trade marketing. This experience will support her new role in leading the company’s marketing strategy and further developing its brand portfolio.

www.devin-bg.com