NESCAFÉ, Nestlé’s largest coffee brand, is celebrating 85 years since launching and on this occasion it marks an unprecedented achievement in sustainability, from the farmers who grow coffee to how coffee is produced, packaged, and consumed, as the consumption reached new heights. With 6,000 cups of NESCAFÉ consumed every second around the world, Nestlé is committed to making a positive impact on people’s lives and the planet, from the farm to the coffee cup. But what does 6,000 cups/second mean?
Imagine 6,000 people drinking a cup of coffee the same moment, the same place.It would be like the whole population of the city of Drianovo, in Gabrovo county, according to the most recent census ( NSI ,31.12.2021), for example, have a cup of coffee at the same time.
Marking the 85th anniversary means highlighting some of the brand’s sustainability achievements: the coffee used in factories in Europe is 100% responsibly sourced, and NESCAFÉ’s recovered coffee grounds are used to power its production centres, which saves other energy resources. Besides, all this coffee we enjoy every day is 100 responsibly sourced, meaning that NESCAFÉ is now assuring the traceability of the raw material from any plantation to any distribution hub. Nescafe Pure soluble already has one of the most sustainable packaging: a glass that can be re-used and is endlessly recyclable and recently, the packaging of NESCAFE 3in1 sticks has been changed and now the whole packaging for NESCAFE 3in1 is designed to be recyclable.
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