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Tenderness as the key to happiness

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A new study * published in Bulgaria reveals that we seem to have lost our tender side, as 61% of Europeans surveyed believe that the world around them was more tender when they were children. This lack of tenderness make nearly 4 out of 10 of all study participants to feel lonely and 26% to feel anxious. The need for more tenderness and good treatment is further emphasized, as 37% of respondents in individual countries believe that a world without tenderness would have consequences for future generations, and 32% say that this will have a negative impact on the world as a whole. .

Attached Files:

  • Milka Tenderness Infographic [Bulgaria].pdf (3814.6 Mb) Download
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