Maya Tsankova, Director of People and Culture at Coca-Cola HBC Bulgaria, shares how the company develops leaders and talents and turns culture into its strategic advantage.

 

At the heart of this approach is the belief that sustainable success starts with people. At Coca-Cola HBC Bulgaria, the People and Culture function goes beyond traditional HR practices and plays a strategic role in the development of the organization. According to Maya Tsankova, transformation begins with the environment we build every day - an environment of trust, opportunities for development and shared responsibility.

 

“Sometimes we don’t realize it, but today the People and Culture teams are a kind of architects of new work models - the hybrid environment, flexible schedules, the introduction of AI as an integral part of everyday life,” notes Tsankova and adds: “This requires clear policies, but also a lot of empathy. Our task is to find the balance between business efficiency and human needs and to translate what we hear from people into concrete actions.”