Lyubomir Spasov, Danone's Executive Director for Bulgaria and the Adriatic in Bglobal's Annual Business Survey

At the end of 2023, we traditionally look to the new year through managers' forecasts. For the third year in a row, we check our watches with the business leaders. We asked them three questions:

DANONE in Bulgaria is represented by "Danone Serdika" AD, an innovative market leader in the category of fresh dairy products and plant-based products (almond, soy, rice, oat, etc.). DANONE strives to inspire healthy and sustainable practices in business with food and beverages in line with its vision “One Planet. One Planet. One Health, which reflects the firm belief that the health of people and the planet are interconnected.

1. We are sending off an extremely challenging year. Declining but still relatively high inflation, rising but still catching up income levels, low unemployment (in places and overemployment), but concentrated in certain localities. The Bulgarian economy turned out to be more resilient than expected, regardless of the fragile balance sheet and political and institutional uncertainty. I am proud of the "Danone" team, which managed to maintain the stable and growing results of the company, to preserve the importance of the responsible and correct supply of high-quality fresh dairy products and plant-based products (nut, rice, soy) - all this in conditions of extremely heightened price sensitivity and challenges for the dairy sector as a whole.

Our expectations for the year 2024 largely illustrate the course of 2023: a delicate balance in economic terms, which will undoubtedly be challenged by the country's ambitious goals for early joining to the Eurozone. I believe that 2024 will again be challenging and dynamic for us, which is characteristic of the FMCG sector. We look with confidence to 2024, with faith in the strengths and capabilities of our employees and brands.

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