Nikolay Todorov-Premium spirits and coffee director at Coca-Cola Hellenic Bottling Company, speaks for the trends in the coffee market and the novelties in the company's portfolio
Mr. Todorov, exactly a year ago, last June, Coca-Cola HBC started the distribution of Costa Coffee in the country, and Bulgaria became the first market in which the company entered with the new series of coffees. Was this period successful for you, especially since it coincided with the pandemic and the economic problems it caused? How did the people who love hot drink accept the new product offered to them and to what extent did you fulfill your market goals?
One year passed imperceptibly, but what a year it was! All the preparation, all the plans had to be recreated, because the new reality radically changed the rules of the game. We have fulfilled all our market goals and are already ahead of some of the established brands in the market in terms of value. Bulgaria has also established itself as the most successful country in the Coca-Cola Hellenic group and is given as an example of how the Costa Coffee brand is successfully developing. Proof of this was our victory in the company's internal trade competition for the best market performance.
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