Darina Stoyanova, CEO, manages a company that makes life tastier

Trayana or Mirage biscuits, Naya wafers... When we crave something sweet, we often opt for the products of a Bulgarian company that for 25 years has taken care of the sweet moments in our life. Prestige-96 wafers, biscuits and cake bars are known and loved not only in Bulgaria, but also in 30 countries around the world. The company is also socially engaged, with focus on children and young adults in Bulgaria.

This is why Darina Stoyanova, CEO of Prestige-96 since 2014, talks about her work with such joy. Her impressive professional biography includes 9 years as President of Henkel Bulgaria and active participation as a founder and member of the board of directors of the Council of Women in Business in Bulgaria and the Food and Drink Bulgaria Association. Together with her husband she established at the language high-school in Pravets, which they have both graduated, the School for Leaders: Be Inspired initiative, dedicated to students' personal and professional growth.

For 25 years Bulgarians have chosen Prestige products when they "crave something sweet." How did you achieve such longevity?

Prestige aims to give people the best of what they love in the best possible way at an affordable price, and to create moments of joy. Our consumers respond with their trust. Our success is the result of a successful sales and marketing strategy, investment in the development of our brands and production, and our employees' care, inspiration and motivation. In Bulgaria we are the market leader in all categories in which we operate: biscuits, wafers and cake bars. Prestige is also a first-rate sales organisation. Our partners can trust us for the growth of our shared business.

 

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