We are leaders in the market of mineral and spring water both in value and in volume, says the CEO of the company and a member of the executive committee of Spadel
How big is the bottled water market in the country valued - in volume and value, what is the trend - more or less bottled water does Bulgarians drink?
- Natural mineral and spring water is the fastest growing category on the market of soft drinks after that of energy drinks and that of ready-to-drink coffee drinks, whose share is a very small percentage of the total volume of this market. And this is a fact for the first time in 2021. Last year's consumption, according to various forecasts, marks between 3-3.5% growth in volume and between 6-8% growth in value. The increase in value is higher because in 2020, due to covid restrictions, the consumption of natural mineral and spring water outside the home decreased, but in 2021 this was compensated. A very important feature for this market is also that in 2021 for the first time the category of natural mineral and spring water overtook that of carbonated beverages. For the first time, the consumption of bottled water per capita reaches 107-108 liters per year according to various sources and it is higher than that of carbonated beverages.
Read more
www.capital.bg