In response to the unprecedented situation with forest fires in the country, The Coca-Cola HBC Foundation has provided a donation of BGN 200 000 to the National Association of Volunteers in the Republic of Bulgaria (NAVRB). The funds have already been transferred to the organization and will be used to purchase off-road fire-fighting vehicles, provide essential equipment and tools for fire response, as well as support initiatives aimed at enhancing public preparedness in...

Mars, a leading provider of snacking, food, and pet care products, has announced the launch of the Mars Protect the Peanut Plan, a multi-million-pound agri-science initiative designed to shield peanut crops from the adverse effects of climate change. This initiative addresses the increasing pressures on peanut crops, such as extreme weather conditions, pests, and diseases, which contribute to significant crop losses. Currently, 30% of peanuts are unable to progress from &ldqu...

Maria Lazarova is the new Managing Director of Mondelez Bulgaria, the commercial company representing Mondelez in the country.   Prior to taking up this position, she was as Country Manager, contributing to business development, sales, planning, and positioning of product categories on the Bulgarian market. She has extensive experience in sales and planning, gained over more than 20 years at Mondelez International. Over the years, she has held various sales po...

The economic impact of the Coca-Cola System in Bulgaria for 2024 is stated in an added value of over 1.15 billion BGN The total contribution equals 0.6% of Bulgaria’s GDP In 2024 the System supported over 17,300 jobs In 2025 the Coca-Cola System marks the 60th anniversary since the first bottle of Coke was produced in Bulgaria. During a special event, in the presence of Prime Minister Mr. Rosen Zhelyazkov, ambassadors, institutional representatives, partners...

The most valuable and most recycled material is bottles, says Zhana Velichkova   In recent years, businesses in Bulgaria have been working intensively to introduce a deposit system for returning the beverage packaging. What this system is and when it will start operating in Bulgaria, we learn from the executive director of the Association of Soft Drink Producers in Bulgaria - Zhana Velichkova.   The deposit system most often covers beverages and their pa...