Enjoy food, today and tomorrow!                Eat well, live well!  What we eat and how we eat it is both a pleasure and an art!

Today in Europe, we have access to a wider variety and quality of food and drinks that our grandparents could only have dreamt of. However, with our hectic modern lives, people may experience a lack of balance in how much they consume, affecting the quality of their health and lifestyles.

Food for tomorrow’s consumer

Step-changing the innovation power and impact of the industry to the benefit of a sustainable society.

Responsible marketing and advertising

We recognize the need to ensure that all advertising and marketing communications is legal, decent and truthful.

We believe that self-regulation is the best way to impose high professional standards and responsible marketing campaigns with care about consumers

Consumer information

Clear and concise labelling provides consumers with nutritional information and enables them to make informed choices. These choices are made possible through a better understanding of how much of the energy and key nutrients exist in a portion and how much this represents in relation to the daily dietary intake of an average person.