Only one in four cups of soft drinks consumed in our country contains added sugar, and that amount continues to decline steadily. This is according to data from the annual independent expert study on the caloric content of soft drinks sold on the Bulgarian market. In fact, 75% of the total volume of beverages sold in the country — including juices and nectars — contains no added sugar. “For yet another year, our industry has achieved significa...

Artisanal beverage brand, Three Cents, is delighted to announce that it has achieved the number one spot in the Top Trending Mixer category at The World's 50 Best Bars Annual Brands Report by Drinks International. As well as achieving the title of top trending brand, Three Cents has also risen three places up the ranks to be named number two in the Top Selling Mixer category. The World's 50 Best Bars Brand...

Pepo Tonov is the new CEO of Devin – a market leader in mineral and spring water in Bulgaria. As of February 21, 2026, he is also a member of the executive committee of Spadel – the Belgian group that owns the company. This is an example of Devin’s consistent strategy to develop leadership potential within the organization and invest in long-term expertise building. Pepo has been part of the company’s team for more than 13 years, and his professiona...

Philipp Navratil, Nestlé CEO commented: “I am encouraged by our performance during 2025, which reflects the targeted actions we have taken in a difficult external environment. Real internal growth (RIG) was positive across all Zones and global businesses. We increased our investment in marketing, delivered a UTOP margin of 16.1% and generated CHF 9.2 billion in free cash flow. Improving organic growth, RIG and market s...

Maya Tsankova, Director of People and Culture at Coca-Cola HBC Bulgaria, shares how the company develops leaders and talents and turns culture into its strategic advantage.   At the heart of this approach is the belief that sustainable success starts with people. At Coca-Cola HBC Bulgaria, the People and Culture function goes beyond traditional HR practices and plays a strategic role in the development of the organization. According to Maya Tsankova, transformation...