It is shown by a recent study on consumer habits and preferences in our country, conducted by Danone
44% of Bulgarians consider environmental friendliness and protection of the planet to be important factors when choosing food products. This is shown by a recent study by Danone, conducted in March 2024 for the third consecutive year in all five countries of the Central and Eastern Europe region.
Nearly a quarter of those surveyed (28%) say they at least occasionally replace some animal-based foods with plant-based alternatives. Among the younger generations, there is a growing preference for plant-based foods over those of animal origin, with plant-based beverages enjoying the greatest interest. Only 7% of the survey participants said they were vegetarians, vegans and flexitarians, and 69% said they did not follow any diets.
www.danone.bg
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