Following a successful first phase, the initiative extends its reach to nearly 20 healthcare centres across Bulgaria.

DEVIN Mineral Water and Generali Insurance have launched the second phase of their nationwide "Hydrate Right Now!" initiative, further strengthening their joint commitment to encouraging healthier everyday habits and raising awareness of preventive healthcare.

Running from 20 July to 20 August, the campaign builds on the success of its inaugural edition held earlier this year and significantly expands its footprint to 16 healthcare centres in Sofia, Varna, Burgas, Plovdiv, Pleven, Ruse and Stara Zagora.

Throughout the campaign, specially designated hydration stations offering DEVIN Mineral Water will welcome visitors at participating medical centres. The initiative encourages people to view health holistically—making conscious choices about daily hydration, adopting healthier lifestyle habits, prioritising regular preventive check-ups and taking informed decisions to safeguard their long-term wellbeing.

This year's expanded programme includes four Haylan Medical Centres (two in Sofia, one in Varna and one in Burgas), Neoclinic Medical Centre, Doverie Medical Centre, Amerimed Medical Centre and Generali Zakrila Medical Centre in Sofia; Medicus Medical Centre and FutureMed Medical Centre in Plovdiv; Nova Clinic Medical Centre and Acibadem City Clinic in Varna; St. Nicholas the Miracle Worker Medical Centre in Burgas; St. Anna 2012 Medical Centre in Stara Zagora; Diagnostic and Consultative Centre No. 1 in Ruse; and two Exacta Medica Medical Centres in Pleven. A full list of participating locations is available on the Generali Insurance website.

The first edition of "Hydrate Right Now!", launched on World Health Day (7 April), reached nine healthcare centres in Sofia, Varna and Burgas. During the campaign, 15,000 bottles of DEVIN Mineral Water were distributed, helping engage thousands of visitors while highlighting the essential role that proper hydration and preventive care play in maintaining good health.

"The success of the first campaign demonstrated that people increasingly recognise hydration and prevention as essential components of a healthy lifestyle," said Marina Stoyanova, Brand Manager at DEVIN Mineral Water. "Expanding the initiative allows us to reach many more people and encourage them to turn healthy choices into lasting habits. Together with Generali Insurance, we are proud to support an initiative that creates tangible value for individuals and society alike."

"Preventive care is one of the most important investments people can make in their health," said Gergana Ivanova, Marketing, Communications & CRM Director at Generali Insurance. "The positive response to the first phase inspired us to broaden the initiative to four additional cities. We believe that providing practical health information at the right moment can encourage people to take meaningful action for their wellbeing. This philosophy also underpins our health insurance solutions, which are designed to support people both through prevention and by ensuring timely access to high-quality medical care whenever it is needed."

Visitors to participating healthcare centres will also have the opportunity to take part in an interactive digital experience, with all participants entered into a prize draw featuring gifts provided by DEVIN Mineral Water and Generali Insurance.

By expanding "Hydrate Right Now!", DEVIN Mineral Water and Generali Insurance reaffirm their long-term commitment to advancing a culture of prevention and empowering people to place health and wellbeing at the heart of their everyday decisions.