Consumers have once again given their unequivocal vote of confidence to DEVIN, awarding the brand first place in both the Bottled Water and Soft Drinks categories of the prestigious Favourite

Tens of thousands of Bulgarian consumers selected DEVIN as their preferred brand across two key categories. In Bottled Water, DEVIN secured 12,333 votes, representing nearly 41% of all participants. In Soft Drinks, the company achieved an exceptional distinction by taking the top two positions: DEVIN Air Flavoured received 12,485 votes (close to 42%), followed by DEVIN Active with 10,782 votes (over 36%).

“For more than three decades, DEVIN has earned a meaningful place in the everyday lives of Bulgarian consumers,” said Milen Dragiev, Commercial Director at DEVIN, during the official awards ceremony. “We take pride in being a company that continuously elevates the category—through innovation, through leadership, and through solutions designed around the evolving expectations of modern consumers: people who live more consciously, stay more active, and place greater value on personal wellbeing.”

This recognition is especially evident in DEVIN’s outstanding performance in the Soft Drinks category, where two of the company’s most forward-looking innovations captured consumer preference.

DEVIN Air Flavoured redefines refreshment by offering a refined alternative to conventional carbonated beverages—an innovation embraced enthusiastically by consumers.

“What we achieved with DEVIN Air represents a significant milestone for our team,” said Mladen Ivanov, Regional Sales Manager at DEVIN AD. “The product brings together the purity of natural mineral water, the freshness of delicate natural carbonation, and a sophisticated aromatic profile—without sugar, sweeteners, or calories. We see this as a contemporary interpretation of hydration: lighter, smarter, and aligned with today’s lifestyle choices.”

The second award-winning innovation in the category is DEVIN Active—the latest addition to the company’s portfolio and the first fibre-enriched beverage introduced to the Bulgarian market.

“DEVIN Active was created in response to a growing demand for hydration that delivers more than refreshment—it supports an active and dynamic way of life,” commented Kalina Katsarska, Brand Manager of DEVIN Active. “Built around DEVIN natural mineral water, the range offers functional solutions tailored to different moments throughout the day. We are particularly proud to introduce, for the first time in Bulgaria’s bottled water category, a beverage enriched with fibre. This achievement demonstrates that meaningful innovation happens when brands genuinely listen to consumers and translate their needs into products with lasting value.”

More than 80,000 participants took part in the Favourite Brands 2026 ranking, held for the 18th consecutive year. The initiative continues to serve not only as a trusted measure of consumer preference but also as a platform that strengthens transparency, fosters meaningful engagement, and deepens trust between brands and the people they serve.

For DEVIN, this recognition stands as another confirmation that sustainable growth, consumer understanding, and purposeful innovation remain the foundations of long-term brand leadership.