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FoodDrinkEurope guidelines: reformulation & innovation - the basics

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Drivers for reformulating an existing product or developing a new one include: 

  • Modifying calorie content or portion size. z Improving nutritional profile (e.g., through ingredient selection, fortification with micronutrients, increasing fibre or protein, or decreasing salt, sugars, or fat)
  • Reducing costs. z Resolving supply chain issues.
  • Extending shelf-life. z Improving sensory profiles (e.g., texture, mouthfeel). 
  • Responding to regulatory changes or consumer perceptions. 
  • Improving sustainability (e.g., ingredients, production methods, packaging)

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