A stylish and compact electric car Fiat 500e La Prima 3+1 delighted Petya Hristova, who is the lucky winner according to the official rules of the game.
In the game, "Answer one question and enter to win a new car", thousands of participants from all over Bulgaria had the chance to answer a single question - "What for you is the most important part of a perfectly served Coca-Cola?" and test their luck to win the prize without their participation being tied to a purchase.
"At Coca-Cola HBC, we have always believed in opening up moments that refresh and delight us all, said Yavor Stefanov, General Manager of Coca-Cola HBC Bulgaria, during the award ceremony, adding. “Our promotional campaigns exemplify just that, and the prize that brought us here today was not chosen by chance. It symbolizes both our mission and our drive for innovation and sustainability."
The electric vehicle is in line with Coca-Cola HBC's "Net Zero by 40" mission, aiming for a future in which advanced technologies serve to reduce carbon emissions. Through this initiative, the company is once again reaffirming its commitment to sustainable development, which includes the replacement of its company fleet with hybrid and electric vehicles, which has saved more than 400 tonnes of carbon emissions year-on-year compared to 2017.
Coca-Cola promises its consumers more exciting surprises and reward opportunities throughout the year. The Coca-Cola App continues to connect the brand with its fans, providing memorable experiences and the chance to win a variety of prizes.