FoodDrinkEurope is pleased to announce the election of Pablo Perversi, Europe Zone President at Danone, as its new President. Mr. Perversi was elected by FoodDrinkEurope’s Board of Directors, which convened on Thursday, 13 November. He takes over from Henrik Samuelson, former Paulig SVP Consumer Brands, who held the position of President at FoodDrinkEurope this past year. Mr. Perversi said he was honoured to be taking over the presidency and laid out his hopes for...

The European Commission published their latest food and feed simplification package. For a package intended to simplify food and feed safety rules, it doesn’t go far enough. While there are a few welcome measures for food and drink manufacturers, Europe’s largest manufacturing industry, the ‘middle of the chain’ remains largely overlooked in this legislative package. We need a stronger commitment to cutting red tape where it matters for the food and...

This technical toolkit, developed by FoodDrinkEurope in collaboration with CEEREAL, provides guidelines for increasing the whole grain content in break- fast cereals, with a focus on supporting small- and medium-sized enterprises (SMEs) in Europe. It addresses the lack of harmonised definitions and regulations for whole grains across the EU. Key findings and guidance: Health benefits and consumption gaps: Whole grains deliver significant health benefits, including...

The EU is at a pivotal moment. Europe’s food and drink industry, the continent’s largest manufacturing sector, is ready to deliver on sustainability, resilience, and competitiveness. According to FoodDrinkEurope’s recent State of the Industry survey, business leaders see great potential in Europe but they highlight that regulatory complexity can slow progress, reduce business confidence, and weaken Europe’s attractiveness for investment. Simpler and...

Food provides nutrition to look after our bodies and energy to power us through the day. Good food and drink are also woven into the fabric of European culture and are central to our time spent with friends and family. However, today more than half of the European adult population and a third of children are overweight or obese, while malnutrition remains a major challenge. We also face major environmental issues including the climate emergency and biodiversity loss....