Mondelez International is leveraging a new generative AI tool to significantly reduce marketing content creation costs by 30% to 50%. Jon Halvorson, the company's Senior Vice President of Global Consumer Experience, shared that Mondelez collaborated with Accenture last year to develop this tool. By the next holiday season, the AI is expected to produce TV ad clips ready for broadcast and could potentially be used for Super Bowl ads by 2027.

The company, known for its Cadbury chocolates, has invested over $40 million in this AI tool. Halvorson noted that as the AI advances to create more complex video content, the cost savings could increase further. Mondelez, like other consumer goods companies, faces tariff pressures and shrinking consumer budgets, prompting them to use AI to cut advertising agency fees and speed up product development and market entry.

Read more

www.manager.bg