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Food Drink Bulgaria Association took part of the Forum City#Without Waste

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The City # Without Waste Forum is the closing initiative of the year-round platform for a clean European Capital of Culture "Me, You, Plovdiv!", initiated by the BG Be Active Association. The platform is supported by the Coca-Cola Foundation and in partnership with the Municipality of Plovdiv and Ecopack Bulgaria.

The event was dedicated to the important topic of resilient cities and environment protection through successful partnerships between citizens, institutions and businesses.

Zhanna Velichkova, Executive Director of the Bulgarian Soft Drinks Association, gave a presentation and participated in the discussion on the long-term social responsibility of the business and emphasized the efforts of the members of the Association in this direction. Bulgarian Soft Drinks Association is an associate member of the Food Drink Bulgaria Association.


"The Food Drink Bulgaria Association and its member companies work for a sustainable circular economy," said Ms. Iana Ivanova, Executive Director of the Association.
The panel presented good practices for maintaining cleanliness and improving the urban environment by businesses, citizens' initiatives and practices from abroad.
The two workshops were dedicated to creating ideas for social change and to reducing and recycling waste.