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Food and drink packaging plays a vital role in protecting and preserving products

It allows food and drink manufacturers to offer consumers a wide choice of safe products that meet their lifestyle needs.

However, some packaging – particularly plastics – ends up in nature and contributes to the growing problem of (marine) litter. In addition, different packaging materials face different challenges in terms of circularity. Some materials, including some plastics, are already fully recyclable and the challenge is to ensure infrastructure is in place to collect, sort and recycle it, and that consumers dispose of the waste responsibly. 

For other materials, there is a need for innovation in recycling technology and sometimes redesign. There is an urgent need to ensure that all packaging is sustainable and reusable, recyclable or compostable to support a societal transition towards a circular economy.