- Evelyne De Leersnyder has been part of the company's technical, digital, commercial and business management since 2008, and now she’s taking the lead of the company in Bulgaria
- The new Franchise Manager will be focused on sustainable growth through entering new categories, launching more no and low-calorie drinks and following the 2030 vision of the company for a World Without Waste
March 07,2019, Sofia - Evelyne De Leersnyder is the new Country General Manager of The Coca-Cola Company in Bulgaria since the beginning of February. She has been working for the company since 2008 and has been able to strengthen her skills in various aspects of business, including technical, commercial, and marketing. After working in Belgium, Denmark, Iceland, and Austria, Evelyne is relocating to Bulgaria with her husband and the two boys and brings passion and enthusiasm for successful business and personal development in Bulgaria.
"I am delighted to take this position after having observed the good results and responsible commitment of the Coca-Cola System in Bulgaria for a long time. Here I meet professionals who respect the high standards in the company and are concerned about its constant progress. I believe that our work together will be able to emphasize the potential of Coca-Cola even more so that we can achieve high goals we have planned ahead,", says Evelyne.
Evelyne will be key business partner in developing the long-term strategy of Coca-Cola in the country of Juerg Andreas Burkhalter, General Manager of Coca-Cola Hellenic Bottling Company Bulgaria who has joined the company in 2018. Evelyne brings with her an excellent system understanding, having worked with three bottling partners of The Coca-Cola Company around the globe - Coca-Cola European Partners, Carlsberg and Coca-Cola Hellenic.
In her first months of 2019 Evelyne will be focused on setting the long-term strategy for development of the company in Bulgaria, focusing on sustainability and responsibility. Among her priorities are:
- expanding company’s total beverage portfolio, launching new innovative drinks and entering new categories with more nutritional benefits for the consumer.
- giving choices to consumers by introducing variants of the core Coca-Cola brands (Coca-Cola, Fanta, Sprite, Schweppes) with no or less sugar so that the company could provide the tastes we love, but without the calories. And by providing the consumers transparent and clear information through Colored Nutrient Labeling (as the one in Great Britain and Ireland) that is graduate appearing on the labels of company’s sparkling portfolio since the end of 2018.
- to work proactively towards creating a World Without Waste through sustainable local initiatives in partnership with Coca-Cola Hellenic and The Coca-Cola Foundation to reach the global goal to help collect and recycle the equivalent of 100% of its packaging by 2030 through:
- Make recycling more accessible to achieve 100% collection and recycling
- Help people understand what, how, and where to recycle
- Continue to focus on making company’s packaging 100% recyclable
- Use more and more recycled materials in packaging
Evelyne holds a master’s degree in Food Chemistry Engineer and a MBA from INSEAD, France – one of the leading European business universities in Europe. Before joining Coca Cola Company, Evelyne worked for 3 years for Bain & Company, a consulting company working with projects in the FMCG sector.
About Coca-Cola Bulgaria:
Coca-Cola Bulgaria is the local subsidiary of The Coca-Cola Company. The Coca-Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries and territories. In addition to the company’s Coca-Cola brands, together with Fanta, Sprite and Schweppes, our portfolio includes some of the world’s most valuable beverage brands, offering soy-based beverages, ice tea, waters, smoothies, juices and nectars, coffee, sports drinks, smartwater, coconut water and so on. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We’re also working to reduce our environmental impact by replenishing water and promoting recycling. With our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more for us in Bulgaria at www.coca-cola.bg or our global magazine at www.coca-colacompany.com.