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Coca‑Cola has been on the Bulgarian market for 55 years. What makes the country a popular market for your company? Coca‑Cola has a very rich and vast history in Bulgaria of which we are very proud and thankful. The production launched back in 1965 in Plovdiv, making Bulgaria the first country in the ex-socialist block to bottle the product. What makes it even more special is the fact that for the first time, the Coca‑Cola trademark was translated in Cyrillic and featured i...

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Coca‑Cola launches a new campaign, “Open Like Never Before”, its first since Covid-19 changed the world in so many ways. In April Coca‑Cola temporarily suspended all planned marketing activity at global level and in Bulgaria, redirecting resources towards communities and supporting its most affected retail partners. Alongside its bottling partners and The Coca‑Cola Foundation, the company pledged to donate more than $100m globally. The contribution in Bulg...

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The value of the investment programmes of The Coca‑Cola System in Bulgaria in the communities, the small commercial outlets and the HoReCa industry from the beginning of the pandemic up to date adds up to over BGN 1 096 000 The Coca‑Cola System in Bulgaria starts up a special programme for supporting the restaurant industry. Possibility for personalized advertisements shall be provided through it to over 800 restaurants and cafes in the country. Thanks to the programme...

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Coca-Cola HBC Bulgaria was awarded first place in the category of Corporate Social Responsibility at the prestigious awards "Company of the Year", organized by Bulgaria Business Review, Business Lady and Business Lady Club. The company was honored for its efforts to protect the environment and support young people through the My Green City campaign and the #YouthEmpowered program. In 2019, more than 1,500 employees of the company participated in projects and i...

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Engaged, active, upgrading, changing the market - this is how the panelists in the second annual forum "Responsible Manufacturers", organized by the magazine "Manager" imagine the responsible producers of the future.  In the last minutes of their discussion, moderated by Alexander Hristov, Managing Director of Paragraph 42, they drew attention to whether the  idea of social responsibility to consumers is unifying and how this affects the relation...

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